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Blood Sucker Irish Whiskey
This was an academic brief to develop a name, brand identity and packaging design for a new limited edition whiskey.
My target audience is 18 - 30 year olds, who are interested in horror movies and fictional stories.
I feel that I have achieved this through my use of colour palette, icons and typography
Mind Map Development
The mind map sketches helped me consider multiple factors for my project such as:
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Whiskey demographics
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Whiskey names
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Whiskey Brands with animals
I also developed some early whiskey branding based on the horror genre as it is unique and creative for a
whiskey brand.
Possible Whiskey Names
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Impaler
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Slasher
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Thirsty Vampire
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Slash
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Demonic
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Barren
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Sharp
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Possession
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Heartbeat
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Heart
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Dread
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Vampire Bourbon
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Terror
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Loudness
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Hunter
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The Butcher
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Hatchet
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Claws
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The Stalker
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Obsession​
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​Curdling
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Enigmatic
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Blood Sucker
I decided to focus on single or double names for my whiskey branding as it is easier to recognise.
The brand title will be enigmatic and have multiple meanings as the target audience will want to question and figure out the background of the storyline.
'BloodSucker' is going to be the title of my whiskey brand as it sounds memorable and reminds the consumer of vampires.
Brand Development
Theming?
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Interest in horror movies
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Fictional stories
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Origins of horror
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Gothic aesthetic
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Monsters
Audience?
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Aimed at 18 to 30 year olds, appealing to a younger demographic that like scary stories, movies and videos.
Illustrations?
Inclusion of
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Blood
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Fangs
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Bat wings
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Drips
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Eyes
End Goal?
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Appeals to target audience
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Clear and consistent colour palette
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Recognisable illustrations
Icons or shapes?
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Fangs icon to match up with words like ‘Blood Sucker’.
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Blood drips to represent the aftermath of the vampire's bite.
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Pointy details that relate to gothic designs.
Design Sketches
Colour Palette and Typography
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Header - ITC Serif Gothic Std Heavy
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Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll
Mm Nn Oo Pp Qq Rr Ss Tt Uu Ww Vv Xx Yy Zz 1 2 3 4 5 6 7 8 9 0 @ ! ? &
Body - Piazzolla Medium
Aa
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Ww Vv Xx Yy Zz 1 2 3 4 5 6 7 8 9 0 @ ! ? &
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My colour palette represents the darkness, moonlit nights and blood. These are commonly seen in vampire movie plots. It the colours also contrast against each other.
My goal was to make the packaging feel bold and eye catching with my chosen fonts. I used Halloween's ITC Serif Gothic Font due to it's sharp legibility and readability, while fitting into the horror movie narrative with visually sharp edges.
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I decided on Piazzolla for my body font as it featured a readable sans serif type that is creepy and can be recognised from a distance easily.
Packaging Designs
Finalised Whiskey Bottle and Packaging Skeleton
Finalised Whiskey Bottle and Packaging Mockup
Final Bottle Design
I have created a physical design of my final mockup bottle. I have coloured the glass with pebeo vitrail glass crimson coloured paint to replicate the colour of blood. After painting the bottle I had to let the paint dry for 60 minutes before curing it in the oven for a further 30 mins. Finally, I attached my own customised label to the bottle
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