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Victoria Square
Wayfinding
This is an app concept I designed to produce an innovative and interactive wayfinding map to guide tourists around Victoria Square and Belfast.
The app has the following design features: a hamburger menu,
a search bar, navigation, an AR scanning feature to view the landmarks visually and a history description will be displayed on the screen when an icon
is pressed.
What is Wayfinding?
Wayfinding is when individuals find their way from one place to another and can identify an area through visualising local landmarks.
I designed an effective wayfinding app by researching into Belfast and considering different locations. For my wayfinding app I have used the following local landmarks for my prototype:
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Victoria Square Dome
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Jaffe Fountain
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Pottinger’s Entry
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Catalyst Arts Gallery
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Spirit of Belfast
Additional Details
When developing the Victoria Square wayfinding app as a concept, I considered different features if the app was to be developed further as a tourism campaign such as:
1.
The directions are shown in miles as it is the most used distance measure for travelling
I would add a toggle feature to change the distance to yards, feet or kilometres.
2.
Adding a setting menu for more optional features such as a dark mode or changing the language.
3.
Creating a website and social media to advertise the campaign further.
4.
Including website details on my poster designs and postcards to let users know more about the wayfinding campaign.
5.
My postcards designs would be accessed through the Victoria Square wayfinding website where you users can buy them as a souvenir gift which advertises my campaign further
Development Sketches
These are some of my initial hand sketches when I began brainstorming and designing ideas. This gave me a clear vision of the project and to create an effective
user interface.
Colour Palette and Typography
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I have chosen a monochromatic blue colour palette as I wanted to highlight my main structures easily to audiences using the app for the first time. The blue in my colour palette will represent reliability and aim to motivate audiences to use the app.
DINosaur is a rounded sans serif typeface which has great legibility and easy readability and it can be recognised instantly by audiences. I have chosen DINosaur as my minimalistic typeface to compliment the visual branding and personality in the wayfinding app.
Victoria Square Wayfinding Icon Development
Victoria Square Dome
Spirit of Belfast
When developing my icons, I used similar geometric shapes to the original appearance of the landmarks to make them recognisable to users.
All my landmarks have rounded corners to be more minimalistic and attractive.
Catalyst Arts Gallery
Jaffe Fountain
Pottinger’s Entry
Victoria Square Wayfinding Mockups
Bus Stop Posters
Poster designs for a bus stop that would advertise the map layout on the app clearly with a description of the AR feature.
Victoria Square Postcards
Postcard designs to promote the landmarks around Belfast which could be purchased on the Victoria Square Wayfinding website.
Victoria Square Wayfinding App Mockup Thumb Cursor
Victoria Square Wayfinding App Mockup
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